Branding is more than a flashy logo or a catchy phrase. The brand you develop with carefully planned marketing and branding strategies sets your business apart from its competitors. It lets customers know what to expect when they purchase the products and services you offer. Your brand is what people associate with your business, so the time spent reviewing the following tips from GeoBroker, a domain broker specializing in geo-targeted domain names, about what not to do when branding could help your business to prosper.

Borrow what works for your competitors

Attempting to save time and money by copying the brand of a successful business or businesses in your industry defeats the purpose of branding. Branding should make a business stand out from its competitors. The last thing you want is for consumers to confuse your business with others in the industry.

Doing it yourself rather than relying upon experts

A successful branding strategy incorporates every aspect of your business operations, including:

• Logo design
• Website design and content
• Company mission
• Marketing
• Advertising

Making effective use of a geo-targeted domain name as part of an effective brand strategy can be a challenge unless you work with experts capable of integrating a geo domain. The domain brokers at GeoBroker bring years of experience and an unsurpassed knowledge of branding using geo-related domain names.

Failing to fully incorporate the brand into your business

A new logo and newly designed website do nothing to attract business unless you incorporate them into every aspect of your business. A few options to take full advantage of your brand include:

• Add the logo, slogan and other brand-related themes to your stationary, advertising, and other print material the business distributes to customers and to the community.
• Incorporate the brand into the greeting offered to customers by your sales and customer service representatives.
• A geo-targeted domain name offers a strong identifier with a specific marketplace when used in marketing and advertising campaigns.

Successfully branding your business does not allow you to rest. You need to continue searching for different ways to make use of your brand and its geo-targeted domain. Consulting with the domain specialists at GeoBroker may offer strategies for optimizing the benefits of a geo-targeted domain to grow your business.

For more information about acquiring or selling Geo-Targeted domain names contact us at 212-613-6000 or email us.