Keyword Rich Domain Names Improve Ad Results

A recently released research report documents the value of keyword rich domain names to improve results in online advertising campaigns.

United Kingdom based Memorable Domains tested the value of keyword rich domain names in an ad campaign for electric bicycles using a Google AdWords pay per click (PPC) campaign.

Identical ad copy and designs were tested with the only difference being the domain name in the ad. The ad using the keyword rich domain name with an exact match to the product (ElectricBicycles.co.uk) performed significantly better than the ads featuring alternative generic domain names (YourBikes.co.uk and InAHurry.co.uk).

The ElectricBicycles.co.uk ads produced 45% more clicks than the YourBikes.co.uk ads and 105% more clicks than the ads featuring the InAHurry.co.uk domain.

The report concluded that marketers should consider using keyword rich domain names to improve pay per click campaign results.

The report can be downloaded here: Improving PPC Search Engine Campaign Results